About AF Advisory Ltd

AF Advisory Ltd is a UK-based consulting firm providing board-level advisory in Accounting, Finance, ERP, and Tax. Founded by a CFO track Finance leader with over 20 years of Big4 (PricewaterhouseCoopers) and international experience, we bridge the gap between business goals and technology to deliver sustainable growth and compliance.

  • 20+ years of experience across Accounting, Finance, and ERP.

  • Big 4 and quoted-company background ensures highest professional standards.

  • End-to-end transformation capability — from design to delivery.

  • Personalized, flexible engagement model.

  • Focus on measurable outcomes and long-term value.

A professional team meeting discussing finance strategies.
A professional team meeting discussing finance strategies.
Transformative experience with AF Advisory.

Ashiq F.

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Muhammad Atif Younis -- FCMA, CGMA, MBA

A CFO-track finance leader with over two decades of international experience, Atif combines strategic vision with hands-on execution to deliver transformative ERP and finance solutions. His career spans leadership roles across listed real estate, infrastructure, and multinational organizations, where he has consistently driven growth, optimized performance, and built high-performing teams.

Atif began his career with PricewaterhouseCoopers (PwC), where he successfully led multiple full-cycle Oracle E-Business Suite implementations (GL, AR, AP, FA, Cash Management, Order Management, MRP/MPS), achieving a 95% client satisfaction rating. Over the next 17+ years in industry, he led Accounting, Operations, and Finance Transformation functions—bringing strategic direction and operational excellence to complex business environments.

As the Founder of AF Advisory, Atif leverages his deep expertise in ERP, Accounting, and Finance to deliver best-in-class consultancy services. He is passionate about designing and executing financial strategies that enhance growth, streamline operations, and create sustainable value for stakeholders. His philosophy centers on combining strategic foresight with disciplined execution to help organizations achieve long-term success through innovation and measurable results.

Founder & Managing Director

Location

We are based in the United Kingdom, providing expert consultancy services.

Address

United Kingdom

Hours

9 AM - 5 PM